This type of content will help you rank higher on Google and convert more customers

Start-up companies as well as reputable businesses have a growing number of competitors when selling their products and services online.

With a highly-competitive marketplace and with Google putting their organic search results further down the page in favour of their paid listings, it is becoming progressively tough for businesses to be seen online without paying Google for the benefit of appearing on the first page. So how can your business stand out from the crowd and increase your chances of converting more customers?

An interesting way to enhance your website performance is by adding user testimonials. Yep, that’s right! Testimonials will help with your search engine optimisation.

Let’s look at some key facts that supports this:

·        90% of consumers read reviews before visiting a business

·        31% of customers are likely to spend 31% more on a business with excellent reviews

·        Reviews can boost your results by using fresh user-generated content

·        72% of consumers will take action only after reading a positive review

Content alone that describes what your business does, or sells your services in the same manner as every other competitor out there, is simply not enough anymore. Case studies and reviews make a great form of user-generated-content, coming directly from users – which is more influential for future customers.

What’s more, it’s an excellent form of relevant content and therefore they should always be encouraged. As your business reviewers are buyers of your products and services, the words they use is comparable to the ones your target audience will use. Therefore, a consistent update of reviews will help you target more traffic through the right keywords, coming straight from your own customers. Result!

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